Google Analytics events

Google Analytics events is GA4's built-in tracking system that logs user interactions such as clicks, scrolls, video plays, and form submissions with custom parameters for segmentation and reporting.
Matej Kukucka
2026-05-20 Matej Kukucka
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Google Analytics events 1 | Marketing Player
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Matej Kukucka
Lector Matej Kukucka
Matej Kukucka is the CMO at Luigi’s Box, leading a team building top e-commerce tools. He also founded Marketing Player to help marketers grow in strategy and performance. With 10+ years in B2B SaaS, he shares valuable insights, practical tactics, and key lessons from scaling tech companies.
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