Hi, I'm Matej — CMO at Luigi's Box and founder of the Marketing Player platform. I've spent over a decade in digital marketing, and one thing has never changed: my passion for learning and helping others grow. Along the way, I’ve trained hundreds of colleagues, conducted countless interviews, and reviewed even more resumes — giving me a front-row seat to the skill gaps in our industry.
Through those experiences, I realized how little practical, real-world training is available for digital marketers. There’s no shortage of content encouraging hyper-specialization — but I believe in the opposite: learning broadly. The more versatile you are, the more valuable you become. In today’s marketing world, flexibility isn’t just helpful — it’s a superpower.
As a leader, I focus on project and process management — the kind of work typically handled by CMOs or COOs in digital-first companies. I enjoy sharing how I manage complex systems, lead fast-growing teams, and keep dozens of tools and workflows running smoothly without burning out.
Technically, I specialize in SEO and organic growth, supported by strong data analysis skills. But I also love diving into performance marketing, writing ad copy, setting up automation, and building reporting dashboards that actually get used. Variety keeps the work interesting — and that’s exactly how I like it.
I’m allergic to monotony but thrive on structure and clarity. In my spare time, I play competitive chess, which has taught me to think strategically and plan several moves ahead. If you approach learning the same way, then you already understand why investing in your education is one of the smartest moves you can make.